I congratulate you and support your rebranding as “Hookmark,” as I have long thought and suggested that bookmarking is a key use for Hook.
The addition of a search feature is nice but it is limited to only searching by name. A real killer feature would be for you to display Hooks in a Finder-like list with the ability to sort by not only name but also date added, and date created. The ability to add Tags to bookmarks and then sort by those tags would be extremely helpful as well.