Because Hook is a new type of tool, and what it does is fairly abstract, it is sometimes difficult to explain. Here’s a blog post that reduces Hook to three basic innovations: Hook 1, 2, 3 Basic Concepts to Link Your Digital Life – Hook.
Hopefully some people will find this post helpful in explaining Hook to others. In any case, we appreciate feedback on our explanations of Hook. We expect Hook 1.3, still coming soon, to generate quite a bit of traffic here. Hook 1.3 builds on these basic ideas, as does the rest of its product road map. So our communicating Hook will soon become more important.