# Rebranding to Hookmark
**URL:** https://discourse.hookproductivity.com/t/rebranding-to-hookmark/5774
**Category:** Announcements
**Created:** [October 23, 2022, 5:05pm UTC](https://discourse.hookproductivity.com/t/rebranding-to-hookmark/5774 "2022-10-23T17:05:25Z")
**Posts on this page:** 7
**Page:** 1
### Author:  [@jrivett](https://discourse.hookproductivity.com/u/jrivett)
#### Post date: [October 23, 2022, 5:05pm UTC](https://discourse.hookproductivity.com/t/rebranding-to-hookmark/5774/1 "2022-10-23T17:05:25Z")
We’ve rebranded! As of October 23, 2022, ‘Hook’ is now ‘Hookmark’. See the [FAQ](https://hookproductivity.com/m/faqs/rebranding-faq/) for details.
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### Author:  [@jrivett](https://discourse.hookproductivity.com/u/jrivett)
#### Post date: [October 23, 2022, 5:06pm UTC](https://discourse.hookproductivity.com/t/rebranding-to-hookmark/5774/2 "2022-10-23T17:06:09Z")
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### Author:  [@LucB](https://discourse.hookproductivity.com/u/LucB)
#### Post date: [October 23, 2022, 5:08pm UTC](https://discourse.hookproductivity.com/t/rebranding-to-hookmark/5774/3 "2022-10-23T17:08:01Z")
That’s right! we are
- rebranding “Hook” to “Hookmark”.
- renaming the Lite tier to Hookmark Basic
- renaming the Essentials tier to Hookmark Standard
The change will take a few days to complete. There will be a corresponding blog post.
Hookmark 4.0 will be released later today. It is mainly rebranding, with some new integrations and bug fixes. The FAQ explains why we bumped the number to “4.0”
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### Author:  [@jrivett](https://discourse.hookproductivity.com/u/jrivett)
#### Post date: [October 23, 2022, 5:08pm UTC](https://discourse.hookproductivity.com/t/rebranding-to-hookmark/5774/4 "2022-10-23T17:08:50Z")
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### Author:  [@jrivett](https://discourse.hookproductivity.com/u/jrivett)
#### Post date: [October 23, 2022, 5:09pm UTC](https://discourse.hookproductivity.com/t/rebranding-to-hookmark/5774/5 "2022-10-23T17:09:00Z")
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### Author:  [@haberjr](https://discourse.hookproductivity.com/u/haberjr)
#### Post date: [October 25, 2022, 5:10pm UTC](https://discourse.hookproductivity.com/t/rebranding-to-hookmark/5774/6 "2022-10-25T17:10:41Z")
Congratulations with the update and the rebranding. It is really exciting to see your continued development and improvement. There has never been a greater need for contextual linking as today where we are inundated with files, documents, information etc. Thank you so much!
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### Author:  [@LucB](https://discourse.hookproductivity.com/u/LucB)
#### Post date: [October 26, 2022, 6:35am UTC](https://discourse.hookproductivity.com/t/rebranding-to-hookmark/5774/7 "2022-10-26T06:35:55Z")
Thank you! I hope all who agree that there is this need will consider signing the [Manifesto for Ubiquitous Linking](https://linkingmanifesto.org/).