# "Hook", Sleep or mind race word?
**URL:** https://discourse.hookproductivity.com/t/hook-sleep-or-mind-race-word/8937
**Category:** Discussion & Help
**Created:** [March 24, 2025, 5:50pm UTC](https://discourse.hookproductivity.com/t/hook-sleep-or-mind-race-word/8937 "2025-03-24T17:50:54Z")
**Posts on this page:** 2
**Page:** 1
### Author:  [@bnm3215](https://discourse.hookproductivity.com/u/bnm3215)
#### Post date: [March 24, 2025, 5:50pm UTC](https://discourse.hookproductivity.com/t/hook-sleep-or-mind-race-word/8937/1 "2025-03-24T17:50:54Z")
@LucB , congrats as the article subject.
[What Is Cognitive Shuffling? - The New York Times](https://www.nytimes.com/2025/03/20/well/mind/sleep-cognitive-shuffling.html?unlocked_article_code=1.6U4.-aH6.4_bw4TD2adzn&smid=url-share)
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### Author:  [@LucB](https://discourse.hookproductivity.com/u/LucB)
#### Post date: [March 24, 2025, 10:02pm UTC](https://discourse.hookproductivity.com/t/hook-sleep-or-mind-race-word/8937/2 "2025-03-24T22:02:18Z")
Thanks, @bnm3215
It’s amazing that the cognitive shuffle continues to garner an enormous amount of publicity.
- In February it was in [BBC Science Focus](https://www.sciencefocus.com/the-human-body/secrets-more-restful-nights-sleep).
- This [TikTok video](https://www.tiktok.com/@denverskindoc/video/7368264490028404014?lang=en) has had \> 609k likes.
- an article on Calm’s website: [How cognitive shuffling can quiet racing thoughts at bedtime](https://www.calm.com/blog/cognitive-shuffling).
I hope the attention encourages some sleep researchers to compare the cognitive shuffle with other cognitive techniques (such as monotonous imagery ([Morin & Azrin, 1987](https://psycnet.apa.org/record/1987-28957-001)) , [articulatory suppression](https://pubmed.ncbi.nlm.nih.gov/2012592/)and [Cognitive Refocusing Treatment](https://www.sciencedirect.com/science/article/abs/pii/S0005789412000883), which are reviewed in our [2000 SMR paper paper](https://www.researchgate.net/publication/338004984_Pre-sleep_cognitive_activity_in_adults_A_systematic_review)).
We keep track of a small % of the media attention of the cognitive shuffle:
> **[Press](https://mysleepbutton.com/en/press/)**
>
> The mySleepButton press kit can be downloaded here. We hope the media attention will encourage sleep researchers to do studies comparing the cognitive shuffle with other bedtime cognitive technique…
All this publicity is basically organic. We only did a bit of advertising for mySleepButton about 10 years ago which didn’t go anywhere. There’s an intrinsic interest in the technique. I think that’s both because many people struggle with insomnolence, and the technique itself is imaginative.
We have an iPhone app , mySleepButton:
> **[mySleepButton](https://mysleepbutton.com/en/home/)**
>
> A CogSci Apps Invention for Insomnia - Shuffle Your Thoughts to Sleep
that helps people do the cognitive shuffle. Both mySleepButton and the cognitive shuffle have a psychological rationale, which is why we are _CogSci_ Apps 😊.